Full-service digital marketing for Collie Buddz, from social and email to web, advertising, and beyond.
Every artist needs a team that knows how to move.
Collie Buddz has spent years building one of the most loyal fanbases in reggae. When it came time to scale his digital marketing, he needed more than an agency, he needed a dedicated team that could own the work end to end. Verticals Agency stepped in as that team, building out the infrastructure, managing the day-to-day, and developing a long-term strategy that connects his music, his audience, and his brand across every digital touchpoint.
A complete digital marketing operation, built to support an artist at every level.
Services Provided
Advertising
Performance-driven campaigns that grow streams, sell tickets, and put Collie Buddz in front of the right audiences.
Licensing & Collaborations
Strategic partnerships that expand his reach and bring the brand into new spaces within the music world.
Lifecycle, CRM, Email, & SMS
Direct-to-fan messaging that builds loyalty, drives action, and turns casual listeners into lifelong supporters.
Social Media
Consistent, on-brand content and community management that keeps his audience engaged between releases and on the road.
Strategy
A scalable, long-term roadmap built around his music, his fanbase, and his next chapter.
Web, CRO, Optimization
A website and digital experience built to convert, whether fans are buying merch, grabbing tickets, or discovering his music for the first time.
The team behind the brand.
How Verticals Agency became the dedicated digital marketing force behind Collie Buddz.
1
The Need
A foundation built to scale. Collie Buddz had the fanbase, the catalog, and the career. What he needed was a trusted team to take ownership of his digital marketing, building the right systems and strategy to grow it sustainably.
2
The Approach
Full ownership, zero gaps. We embedded as his marketing team, managing social, running paid campaigns, building out email and SMS, optimizing his web presence, and developing a strategy that tied it all together under one cohesive vision.
3
The Partnership
Built for the long game. This isn't a one-off campaign, it's an ongoing partnership. Verticals Agency works alongside Collie Buddz to keep his digital presence sharp, his audience growing, and his marketing ready for whatever comes next.
Your music deserves a marketing team that's all in.
Great artists deserve great teams. At Verticals Agency, we don't just run campaigns, we embed as your dedicated digital marketing operation, owning the strategy, the execution, and the growth from the ground up. Our work with Collie Buddz is a reflection of what's possible when an artist has the right people in their corner.
“Reliable, professional & always on the cutting edge, Verticals has allowed us to maximize our marketing spend across all platforms. Nima & team have transformed the way we utilize the abundance of data we have access to by helping us understand how to analyze it and apply it appropriately. Best investment we ever made!”
