Creator Partnerships That Feel Authentic and Are Structured to Deliver.

Influencer Marketing Built on Real Fit, Not Just Follower Count

At Verticals Agency, we build and manage influencer programs across creator tiers and platforms, connecting music artists, streetwear brands, cannabis companies, and e-commerce brands with the right voices to drive authentic engagement and real results.

Partnerships That Feel Real Because They Are

Audiences can tell the difference between a paid partnership and a genuine one, even when they can't quite explain how. At Verticals Agency, we build influencer programs around real audience fit and cultural relevance, not just follower counts. We manage the full process, from identifying and vetting creators to briefing campaigns and overseeing execution, whether we're working with a roster of micro and nano creators or negotiating a single high-profile celebrity partnership. The goal is always the same: partnerships that feel authentic to the creator's audience and deliver measurable results for the brand.

Creator Sourcing & Vetting
We identify and vet creators based on audience alignment, engagement quality, and brand fit, making sure every partnership we bring to the table is one worth pursuing.
Campaign Strategy & Briefing
We build out the strategy and creative direction behind every influencer campaign, giving creators clear briefs that protect your brand while still leaving room for their authentic voice.
Micro & Nano Influencer Programs
We build scalable programs with micro and nano creators whose smaller, highly engaged audiences often drive stronger trust and conversion than larger accounts.
Celebrity & Macro Partnerships
We negotiate and manage high-profile partnerships with celebrities and macro influencers, handling everything from outreach to execution so the partnership lands with maximum impact.
Case Study

See How We Built Influencer Campaigns for VIBES Papers

Verticals Agency built and managed creator partnerships for VIBES Papers, connecting the brand with influencers who genuinely fit its identity and helping turn creator content into real brand visibility and engagement.
View Case Study
Influence Only Works When It's Genuine.

Why Brands and Artists Trust Verticals Agency to Lead Their Influencer Strategy

We've built influencer programs spanning micro creators to celebrity partnerships across music, streetwear, and cannabis, and we know how to spot the difference between a creator who'll genuinely move the needle and one who just has a big number next to their name. Verticals Agency manages the full influencer process, from sourcing and vetting to campaign strategy and execution, so every partnership feels authentic and performs the way it should.

Influencers: Frequently Asked Questions

Still have questions? We're happy to talk through what the right influencers strategy looks like for your business.

Micro and nano influencers typically have smaller but highly engaged audiences, often resulting in stronger trust and conversion. Macro and celebrity influencers offer broader reach and brand visibility, but require a different strategic approach. We help determine the right mix for your specific goals.

We evaluate creators based on audience alignment, engagement quality, content style, and overall brand fit, not just follower count. Our goal is always finding creators whose audiences will genuinely resonate with your brand.

Yes. We've negotiated and managed partnerships with high-profile celebrities and macro influencers, handling the outreach, negotiation, and full execution of those campaigns.

Yes. Influencer marketing is one of the most effective channels for cannabis brands navigating platform advertising restrictions, since it relies on organic-feeling creator content. We know how to build these programs compliantly and effectively.

We track performance based on the specific goals of each campaign, whether that's engagement, reach, traffic, or direct sales through trackable links and codes. We always tie creator campaigns back to measurable outcomes, not just impressions.

Yes. We manage the full relationship with creators, including outreach, negotiation, briefing, and contract terms, so your team doesn't have to manage individual creator relationships directly.