VIBES Papers
A brand built on culture needed a strategy and creative engine to match.
VIBES Papers has long held a respected place in cannabis culture, but staying relevant in a crowded category requires more than brand recognition alone. Verticals Agency stepped in to bring a sharper creative presence, stronger brand awareness, and an expanded influencer footprint to the table. We brought together strategic consulting, hands-on creative production, and a thoughtful approach to creator partnerships, building a clearer marketing strategy that helped VIBES Papers show up more consistently and more authentically across every platform that mattered.
Services Provided
Consulting
Strategic guidance that helped align marketing decisions with VIBES Papers' broader brand and business goals.
Content & Creative
Photo, video, and designed creative built to give VIBES Papers a sharper, more consistent visual identity across social and campaign content.
Influencers
Creator partnerships built around genuine audience fit, helping VIBES Papers reach new audiences through voices people already trust.
Strategy
A clear marketing roadmap that connected creative, consulting, and influencer work into one cohesive direction for the brand.
A respected name, refreshed for where culture is headed.
The Brand
A name in a fast-moving category. VIBES Papers has earned real respect within cannabis culture, but a crowded and evolving category meant the brand needed a sharper creative presence and a clearer strategy to keep growing alongside its audience.
The Strategy
Consulting and creative, working together. We paired strategic consulting with hands-on content and creative production, making sure every piece of content produced was working toward a unified brand direction rather than existing in isolation.
The Creators
Voices that actually fit the brand. We built influencer partnerships rooted in genuine audience and cultural fit, helping VIBES Papers reach new audiences in a way that felt authentic rather than forced.
Strategy, creative, and creators, working as one system.
The strongest cannabis brands don't treat strategy, content, and influencer marketing as separate efforts, they build them to work together. At Verticals Agency, we bring that same connected approach to every cannabis client we work with. Our work with VIBES Papers shows what's possible when consulting, creative, and creator partnerships are all pulling in the same direction.
