Strategic Guidance, Without the Full-Time Hire.

Marketing Consulting Built to Give You Real Direction

At Verticals Agency, we provide hands-on marketing consulting, including fractional CMO and marketing director support, helping music artists, brands, and businesses make smarter decisions about strategy, spend, and team without the cost of a full-time executive hire.

The Experience of a Marketing Executive, Without the Overhead

Not every brand or artist is ready for a full in-house marketing team, but almost every brand and artist needs real strategic direction. That's where Verticals Agency steps in. Our consulting services range from project-based guidance to embedded fractional CMO and marketing director support, giving you access to senior-level strategic thinking without the cost or commitment of a full-time executive hire. We help diagnose what's working, fix what isn't, and build a clear, actionable roadmap that your internal team or external vendors can actually execute against.

Fractional CMO / Marketing Director
We step in as your embedded marketing leadership, overseeing strategy, channels, and execution the same way an in-house CMO or marketing director would, without the full-time salary and overhead.
Marketing Audits & Assessments
We take a deep look at your current marketing efforts, identifying what's working, what's underperforming, and where the biggest opportunities for growth are being missed.
Growth Strategy Consulting
We build clear, actionable growth roadmaps tailored to your business, your audience, and your goals, giving you a real plan instead of generic best practices.
Team & Vendor Management
We help oversee and manage internal marketing teams and external vendors, making sure everyone is aligned, accountable, and working toward the same strategic goals.
Case Study

See How We Stepped In as Ispire's Fractional Marketing Director

Verticals Agency provided high-level fractional marketing director support for Ispire, a leading vape and cannabis technology company, overseeing strategy, channels, and execution to give their marketing function the senior-level direction it needed to grow.
View Case Study
Strategy Should Come From Experience, Not Guesswork.

Why Brands and Artists Trust Verticals Agency for Strategic Consulting

Verticals Agency has provided fractional CMO and marketing director support for music artists, festivals, streetwear brands, and cannabis companies, giving each one access to senior-level strategic thinking that's actually tailored to their specific industry. We don't hand over a generic playbook and walk away. We embed ourselves in the business, understand the goals, and provide the kind of consistent, hands-on guidance that turns strategy into actual results.

Consulting: Frequently Asked Questions

Still have questions? We're happy to talk through what the right consulting strategy looks like for your business.

A fractional CMO provides the strategic leadership of a full-time Chief Marketing Officer on a part-time or project basis. It's a way to get senior-level marketing direction without the cost or long-term commitment of a full-time executive hire.

Consulting is focused on guidance, oversight, and decision-making rather than direct execution. While we can absolutely execute campaigns and strategy ourselves, consulting engagements often involve advising your internal team or managing other vendors and contractors on your behalf.

We offer both. Some clients want ongoing fractional leadership, while others come to us for a one-time marketing audit, strategic plan, or specific project. We tailor the engagement to what you actually need.

Yes. We regularly step in to oversee internal marketing teams and external vendors, making sure everyone is aligned around a unified strategy and held accountable to clear goals.

Yes. We've provided strategic consulting for cannabis brands navigating the unique advertising restrictions and complexities of the industry, helping them build marketing strategies that actually work within those constraints.

A marketing audit involves a comprehensive review of your current channels, campaigns, and overall strategy. We identify what's performing well, what's underperforming, and where the biggest opportunities for improvement exist, then deliver clear recommendations you can act on.