Strategic guidance for a brand already in motion.
Ispire is an established name in vape and cannabis technology, with a hardware business that spans both B2B and consumer-facing products. When Verticals Agency stepped in, Ispire already had meaningful brand partnerships in place, including collaborations with Hidden Hills and Burna Boy's BrkFst brand. Our role was to bring strategic consulting and hands-on relationship management to those partnerships, while also guiding the marketing strategy behind the launch of a brand new sub-brand: VLT, Ispire's pod system built to compete in a crowded category. From managing existing collaborations to shaping go-to-market strategy for a brand-new product line, Verticals Agency provided the strategic backbone for one of the busiest periods in Ispire's growth.
Services Provided
Consulting
High-level fractional consulting support, helping guide marketing decisions across Ispire's existing partnerships and new product initiatives.
Licensing & Collaborations
Hands-on management of existing brand partnerships, including collaborations with Hidden Hills and Burna Boy's BrkFst brand, ensuring each relationship stayed strong and strategically aligned.
Strategy
Strategic direction for the go-to-market launch of VLT, Ispire's new pod system, including positioning and rollout planning.
Managing partnerships and launching a new product line, at the same time.
The Challenge
Existing partnerships, plus a new product on the way. Ispire came to us with valuable brand collaborations already in place, including partnerships with Hidden Hills and Burna Boy's BrkFst brand, alongside plans to launch a brand new pod system. They needed strategic support to manage both fronts at once.
The Approach
Consulting that connected every moving piece. Verticals Agency stepped in as a high-level consulting partner, managing the relationships behind Ispire's existing collaborations while also building the go-to-market strategy for VLT, making sure both efforts moved forward in alignment with Ispire's broader brand goals.
The Launch
VLT, backed by the right partners from day one. VLT launched with adoption from Eureka, The Hemp Collective, and Hidden Hills, giving Ispire's new pod system real retail credibility right out of the gate. The strategy and partnership management behind the launch helped set VLT up for long-term growth.
Strategic consulting for cannabis and vape brands navigating real complexity.
Vape and cannabis hardware brands operate in a uniquely complex space, balancing platform restrictions, B2B relationships, and consumer trust all at once. At Verticals Agency, we provide the kind of strategic consulting that helps brands like Ispire manage existing partnerships, launch new products, and grow with intention. Our work with Ispire is a clear example of what that level of support looks like in practice.
