Full-service digital marketing and e-commerce growth for Cookies SF Clothing.
An iconic brand deserves a marketing operation built to match.
Cookies SF isn't just a clothing brand, it's a cultural institution with deep roots in streetwear, cannabis, and West Coast lifestyle. When they needed a team to scale their digital operation, Verticals Agency came in and built it end to end. From performance advertising and e-commerce optimization to email and SMS marketing, affiliate programs, and spearheading some of the most recognizable brand collaborations in the game, we handled the full scope so Cookies could keep doing what they do best: setting the standard.
Every channel, every touchpoint, a complete digital operation built for a brand that moves at the speed of culture.
Services Provided
Advertising
Performance-driven paid campaigns that scaled e-commerce revenue and put Cookies SF in front of the audiences built to buy.
Affiliates
A structured affiliate program that extended the brand's reach and drove revenue through the right partners and voices.
Commerce & Social Selling
Turning social engagement into direct sales, building a seamless path from scroll to checkout across every platform.
Consulting
High-level strategic guidance that kept every initiative aligned with the brand's growth goals and long-term vision.
Content & Creative
On-brand creative that captured the Cookies aesthetic and fueled campaigns, drops, and collaborations across every channel.
Licensing & Collaborations
End-to-end management of Cookies SF's collaboration pipeline, spearheading partnerships with White Castle, Scarface, Half Baked, Batman, Igloo, YG, Gucci Mane, Mac Dre, True Religion, Mitchell & Ness, New Era, Rolling Stones, Ruff Ryders, and more.
Lifecycle, CRM, Email, & SMS
List growth, automated flows, and targeted campaigns that turned first-time buyers into repeat customers and brand loyalists.
Strategy
A unified roadmap that connected every service into one cohesive plan, built to scale a brand with a lot of moving parts.
Web, CRO, Optimization
A conversion-optimized web experience built to turn the brand's traffic and cultural cachet into measurable revenue.
Scaling a streetwear institution from every angle.
How Verticals Agency built the digital engine behind Cookies SF's growth, in e-commerce, brand reach, and some of the most talked-about collabs in streetwear.
1
The Brand
Culture built in. Scale needed. Cookies SF already had the brand equity, the following, and the cultural credibility. What they needed was a full-service digital operation to match, one that could scale revenue, grow their audience, and manage a collaboration pipeline operating at the highest level.
2
The Build
Every channel working together. We built out the full digital stack, paid ads, email and SMS flows, affiliate infrastructure, social selling, content, and a conversion-optimized web experience, all running under one connected strategy designed to turn brand love into sustained e-commerce growth.
3
The Collabs
A collab roster that speaks for itself. From White Castle and Igloo to Scarface, Batman, the Rolling Stones, and Ruff Ryders, Verticals Agency spearheaded and managed a licensing and collaboration portfolio that expanded the Cookies SF universe far beyond streetwear and into mainstream cultural moments.
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We know how to grow a streetwear brand at the intersection of culture and commerce.
Streetwear brands live at the crossroads of culture, community, and commerce, and marketing them requires an agency that understands all three. At Verticals Agency, we've built the digital infrastructure, run the campaigns, managed the collabs, and grown the revenue for brands operating at the highest level of the game. Our work with Cookies SF is one of the clearest examples of what that looks like in practice.
“I’ve worked with Nima & Verticals Agency for over a decade and they always go above and beyond. They consistently deliver results for me and have been a integral part of my career.”
