Grizzly Griptape
Some brands just need the right partner to take off.
Grizzly Griptape is more than a skate brand, it's backed by some of the most respected names in skateboarding and worn by a generation that lives at the crossroads of skate culture and streetwear. They didn't need to be built from the ground up. They needed the right partner to take what they'd built and scale it. Verticals Agency came in with a focused paid social strategy, and the results were clear: 6.4x ROAS and a digital sales channel operating at the level the brand always deserved.
Services Provided
Advertising
Paid social campaigns engineered to convert, targeting the core skate and streetwear audiences that were already primed to buy, and scaling what worked.
Strategy
A sharp, focused roadmap that identified paid social as the primary growth lever and built the plan to maximize every dollar spent against it.
The right strategy for a brand that was already ready to run.
The Brand
Cultural credibility already in place. Grizzly Griptape came to us with something most brands spend years trying to build, genuine credibility across the skate and streetwear communities, a pro-backed roster, and a loyal audience ready to engage and buy.
The Strategy
Paid social, dialed in and scaled up. We identified paid social as the highest-leverage channel for Grizzly's audience and went deep, building and optimizing campaigns that spoke the brand's language, reached the right buyers, and scaled consistently without sacrificing efficiency.
The Return
Every dollar working harder. The numbers delivered. A 6.4x return on ad spend proved that when the right brand meets the right strategy, paid social doesn't just drive awareness, it drives scalable revenue.
We know how to scale streetwear and skate brands through paid social.
Skate and streetwear brands have audiences that are passionate, loyal, and highly responsive, when you know how to reach them. At Verticals Agency, we understand this space inside and out. We know the culture, we know the platforms, and we know how to build paid social strategies that convert without feeling like ads. Our work with Grizzly Griptape is proof of what's possible when that expertise meets a brand worth backing.
