Levitate Music & Arts Festival
Growing a festival means growing a community.
Levitate isn't just a festival, it's a community. Our job was to make sure the right people felt it, found it, and showed up for it. Through a full-funnel digital strategy, paid advertising, and community engagement, we helped Levitate scale their presence and their audience without losing the authentic identity that makes them special.
Services Provided
Advertising
Paid campaigns built to fill the grounds, targeted, optimized, and always on-brand.
Consulting
Strategic direction that aligns every channel behind one clear goal: growth.
Social Media
Keeping the conversation going 365 days a year, not just during festival season.
Strategy
A roadmap built around the festival's identity, audience, and long-term vision.
More than a moment, [a movement.]
How we helped Levitate level up.
The Challenge
Scaling without losing the soul. Levitate had the culture. They had the lineup. What they needed was a digital engine powerful enough to fuel real growth, without diluting the grassroots identity their community loved.
The Strategy
Community-first, data-backed. We built a strategy rooted in authentic storytelling, paired with precision-targeted paid advertising and a year-round social presence that kept the festival top of mind long after the last set ended.
The Results
3x the social following. 2x the ROAS. Social following tripled. Ad spend returned double the ROAS. And a festival community that's more engaged, more loyal, and more ready for what's next.
Digital marketing built for the music industry.
Music festivals live and die by their community. At Verticals Agency, we understand that world, the culture, the audience, and what it takes to make people care enough to show up. Our work with Levitate is a testament to what happens when deep industry knowledge meets sharp digital execution.
“Working with Verticals Agency has been hugely helpful in growing our event, retail, and merchandise businesses. The team at Verticals quickly came to understand our briskness, and as business owners themselves they understand the important of ROI and margins and are able to make intuitive recommendations and decisions with limited time spent on my side except when I so desire."
