Music this good deserves an audience that keeps growing.
Stick Figure has built something rare in music, a massive, fiercely loyal fanbase that shows up for every album, every show, and every piece of merch they release. As one of the most successful independent acts in reggae, they've done it on their own terms. Verticals Agency came in as their digital advertising partner, bringing the strategy and execution to make sure every release landed, every tour sold, and every merch drop converted. Three pillars. One connected approach. All built around a band and a community that were already moving in the right direction.
Services Provided
Advertising
Paid campaigns across music releases, tour dates, and merch, built to reach Stick Figure's audience wherever they are and move them to action.
Consulting
Ongoing strategic guidance that kept every campaign aligned with the band's release calendar, touring schedule, and long-term growth.
Strategy
A full-picture roadmap that connected music, merch, and touring into one cohesive digital advertising approach, built to perform at every stage of the campaign cycle.
Three fronts. One strategy built to win on all of them.
For a band like Stick Figure, success isn't measured in one moment, it's built across every release, every show, and every connection they make with the people who ride for them. Our digital advertising work touched all three pillars of their business, with campaigns designed to drive real results at every touchpoint.
Independent. Intentional. Built to last.
The Band
Simply comA fanbase built on real connection. Stick Figure didn't build their following through major label machinery, they built it through the music, the road, and a community that genuinely loves what they do. Our job was to make sure their digital presence reflected that same authenticity at scale.
The Approach
Advertising that moves with the band. We built a flexible digital advertising strategy that could pivot between music campaigns, merch drops, and tour pushes, keeping the messaging fresh, the targeting sharp, and the spend efficient across every phase of the release cycle.
The Impact
More listeners. More fans in the room. Across music releases, merch, and touring, our campaigns consistently drove the engagement and conversions that matter most, connecting Stick Figure with new audiences while deepening the relationship with the community they've spent years building.
Digital advertising built for every stage of a music career.
Music artists and bands don't just need marketing, they need a partner who understands the rhythm of a release cycle, the urgency of a tour push, and the loyalty of a fanbase worth protecting. At Verticals Agency, we've built digital advertising strategies for artists across reggae, hip-hop, and beyond, and our work with Stick Figure is one of the clearest examples of what it looks like when that expertise is applied to a band firing on all cylinders.
